Unfettering Artists' Productivity and Impact

CCI & Future of Music Coalition - The Business of Music - Entrepreneurial Training for Musicians

June 21 - June 22, 2014

Topic: Career Development: Multiple Topic Business Training

Provider/Presenting Organization: Center for Cultural Innovation

Location: Los Angeles Area


The Business of Music - Entrepreneurial Training for Musicians

Future of Music Coalition (FMC) and the Center for Cultural Innovation (CCI) present a new workshop focused on the unique needs and challenges of working musicians. Modeled after CCI’s signature Business of Art™ workshop series and FMC’s Artist Revenue Streams research, this two-day workshop will bring working musicians together with industry experts to explain the tools and considerations crucial to entrepreneurial success and independence in today’s music marketplace. Our experts represent all facets of the industry and lead participants in learning key business skills to help advance their art, develop ideas, and increase financial independence.

The two-day program will cover:

- Identifying your income sources and assets, both tangible and intangible;

- Spending money, including project budgets, creating cost projections, and recordkeeping;

- Managing projects, including setting income goals, raising funds, and managing cash flows;

- Business basics, including taxes, organizational structures, and building your team;

- Sustainability in a changing industry; and

- Long term financial planning and goal-setting.

With plenty of time for questions, free-flowing discussion, and the exploration of case studies, this program offers a chance for musicians to dig in on what about their business model is working, and what needs to change. What income streams are working, and what has changed over the years? What have you learned about managing your money or assets that you would share? What services and tools have been useful? How do you plan in a world where you have very little control?

The program fee includes two days of training and discussion, lunch, and curated reference materials provided in advance of the workshop.

Confirmed speakers include:
Heidy Vacquerano, attorney and artist manager
Marcy Rauer Wagman, attorney, artist manager and label owner
Stefanie Taub, Director, Sound Recordings, SAG-AFTRA
Jean Cook, professional musician and researcher
Kristin Thomson, professional musician and researcher
Miata Edoga, financial coach
Bryan Calhoun digital media strategist and entrepreneur

Gordon Grayson Electronic Media Division Administrator, AFM Local 47
Jacob Yoffee composer
Julia Nunes singer-songwriter/composer

Enrollment is limited to 30 students.

Dates: Saturday, June 21 and Sunday, June 22, 2014
Time: 10:00am - 4:30pm each day NEW TIME!
Location: Japanese American Cultural & Community Center (JACCC), 244 S. San Pedro Street, Los Angeles, CA 90012
Cost: $130

*To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees are nonrefundable within 48 hours of event.



Future of Music Coalition is a national nonprofit organization that works to ensure a diverse musical culture where artists flourish, are compensated fairly for their work, and where fans can find the music they want. Founded in June 2000 by musicians, artist advocates, technologists, and legal experts, FMC advocates for a balanced approach to music in the digital age — one that reflects the interests of all stakeholders and not just the powerful few – and has become a trusted voice in the ongoing dialog about the challenges and opportunities facing today’s musicians. www.futureofmusic.org


Event Date
CCI & Future of Music Coalition - The Business of Music - Entrepreneurial Training for Musicians June 21, 2014, 10:00 AM - 4:30 PM
CCI & Future of Music Coalition - The Business of Music - Entrepreneurial Training for Musicians June 22, 2014, 10:00 AM - 4:30 PM