Unfettering Artists' Productivity and Impact
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Trainers & Coaches

Anthem Salgado is a Business Coach and Marketing Specialist whose experience spans 20 years across industries and has included clients representing leadership in arts and events, health and wellness, creative and professional services, finance and technology. ART OF HUSTLE® has been running for nine years now and today ranks as the #1 search result for the keyword, “marketing,” for Yelp in San Francisco, having earned 60+ five-star reviews. Casey Summar is an attorney and national consultant working with organizations and artists on organizational strategy, planning, and board development. She serves as Of Counsel with the Law Firm for Non-Profits and is an adjunct Professor of Law at Vanderbilt University. Prior to relocating to Southern California, Casey founded the Tennessee Volunteer Lawyers for the Arts in 2005 which grew to become the Arts & Business Council of Greater Nashville, an arts service organization dedicated to ensuring a thriving arts community, for which she served as Executive Director for over a decade. In that role, she advised the boards and staff of over 400 nonprofits at all stages of organizational lifecycle from formation to operations to transition. Casey was recognized for this work as the 2016 Nonprofit CEO of the Year for Middle Tennessee. Casey serves on the boards of the national Craft Emergency Relief Fund (CERF+), the Carpinteria Arts Center, and the Lois & Walter Capps Project. Casey received her J.D. with honors from Vanderbilt University Law School and graduated magna cum laude from Belmont University with a B.F.A in Photography. Casey is based in Carpinteria, CA. I'm Christopher Rivas, I’m a world-traveler and intrepid storyteller. Human narratives are my single greatest passion. I'm a two-time Moth winner, actor, social activist, teacher, and speaker. As a speaker, I work with organizations all over the world using the power of storytelling to craft messages that matter, that are memorable, that are relatable, that are human. As a storyteller, I've developed and facilitated storytelling workshops for The WWE, UNHCR, Hollywood Heart Foundation, LAUSD, LAMP on Skid Row, Safe Place For Youth, The Museum Of Broken Relationships, The Skirball Cultural Center, Unplug Meditation Studio, Soul Hum, UCLA, CalArts, Agape International Spiritual Center, and more. I've transformed anxiety into excitement for hundreds of people with my performance and public-speaking coaching. I'm also the proud founder of Lifestyledezine, a community dedicated to exploring and realizing the power of compassionate storytelling. Speaking engagements include: guest lecturer at NYU, UCLA and CalArts, Entrepreneurs Organization, Peace and Love Film Festival (Örebro, Sweden), DAH Teatro (Serbia, Belgrade), Unplug Meditation Studio, Soul Hum, Los Angeles GreenFest. https://www.christopherrivasstorytelling.com/ Claire Van Holland is a 50% left brain, right brain split and is equally creative as she is analytical. She has an extensive career building financial projections, budgets & analyses for corporate media. In 2011, she and her husband Aaron co-founded a furniture & home goods business, M.F.E.O., out of a shared love for interiors and beautiful design. After learning the operational challenges of being a small business owner, she applied her corporate finance & operational expertise to help streamline M.F.E.O. It was from this that the idea for her 2nd business, the CV Ledger, was born. Today Claire works closely with other creative based business owners, managing their numbers through accounting, bookkeeping and strategic consulting, helping them make more informed decisions using their analytics. Emily Churchill, EA, is a senior preparer at M & M Tax Pros, Inc., formally known as Actor'sTaxPrep, Inc. (http://actorstaxprep.com/). Ms Churchill is an experienced tax preparer, having been with Actors Tax Prep Inc, going on 10 tax seasons. She holds the prestigious designation of Enrolled Agent, which is awarded by the Internal Revenue Service to experienced practitioners. As a working actor, Emily is also highly knowledgeable of the entertainment industry and with the many avenues an artist's life can take. Her clients range from real estate agents to culinary professionals to editors in film and television. Greg Victoroff is the founding partner of the Los Angeles law firm of Greg Victoroff & Associates. Since 1979 Mr. Victoroff has handled intellectual property and business litigation matters, trials and appeals in state and federal courts, copyright, trademark, and intellectual property contracts and insurance issues in the film, fine art, and music industries. Since 1988 he has been an arbitrator and mediator resolving complex entertainment and IP disputes. He has received a Martindale-Hubbell rating of “AV Preeminent,” the highest possible rating in both legal ability and ethical standards. He was named 2014, 2013 Top Rated Lawyer in Intellectual Property by American Lawyer Media. Mr. Victoroff’s institutional clients have included Concord Music Group, Mark Burnett Productions, Epson, Plaza de Cultura y Artes, the Italian-American Opera Foundation, The Hebrew University of Jerusalem as Trustees of the Estate of Albert Einstein, The Graphic Artist’s Guild, Tacony, Balcony Press, Soft Air USA, Bellwork Press, Intervisual Books, The Erotic Museum, sculptors Carole Feuerman, Tony Delap, musicians Bruno Mars, Chuck Mangione, Phranc, Al McKay and Jonathan Novak Contemporary Art, Timothy Yarger Fine Art and Ikon Fine Art art galleries, among others. Mr. Victoroff has served as an expert witness in trademark, copyright and idea theft cases and is certified by the State Bar of California as an MCLE provider. He frequently lectures on intellectual property law matters for Bar Associations, law schools, art and music schools across the country, including UCLA’s Anderson School of Business, Yale Entertainment and Sports Law Association, American Bar Association, American Law Institute, State Bar of California, American Association of Museums, The Art Institute of California – Hollywood, The University of The Arts, Honolulu Academy of Art Center, Claremont College, California. Institute of the Arts, Hollywood Film Festival, Otis/Parsons College of Art and of Design, California State Northridge, Art Center College of Design, Ringling School of Art and Design, Chaffee College, College of the Desert, Screen Actors Guild, The Graphic Artist’s Guild, The Center for Cultural Innovation, Los Angeles International Contemporary Art Fair and Art Expo New York. Mr. Victoroff has served as a legal consultant to documentary films including “I Ain’t In It For My Health”, about Levon Helm, former vocalist and drummer for The Band, “Bombing LA”, about Los Angeles graffiti, “Kamikaze Hearts”, about the San Francisco and Los Angeles adult movie business, and NBC’s “Midnight Caller”. In addition to authoring numerous articles on copyright and entertainment law, he is the editor and co-author of “The Visual Artists Business and Legal Guide” (Prentice Hall 1995) and a contributor to “Art and Museum Law” (Carolina Academic Press 2002), “The Musicians Business and Legal Guide” (Prentice Hall 2001), “How To Make and Sell Your Own Recording” (Prentice Hall 1999), “A Music Business Primer” (Prentice Hall 2003) ,“Entertainment Publishing and the Arts Handbook” (Clark Boardman 1990) and the “Handbook of Pricing and Ethical Guidelines” (GAG 2001-2010)and Hastings Communications and Entertainment Law Journal. His entertainment law interviews have appeared in USA Today, Los Angeles Times, Los Angeles Daily Journal, Art and Business News, Long Beach Press-Telegram, People, Los Angeles Lawyer and Keyboard Player magazines. Mr. Victoroff is the past President of the Beverly Hills Bar Association Barristers and a founding member of its Committee for the Arts. For his pro bono volunteer legal services Greg has received awards from the American Bar Association, the Beverly Hills Bar Association, the Boy Scouts of America, the Urban League and former Los Angeles Mayor Tom Bradley. In 2008 he received the first Artistic License Award presented to an individual attorney from California Lawyers for the Arts. Mr. Victoroff received a B.A. in Theatre and teaching credential from Beloit College in 1976 and received his J.D. degree from Cleveland-Marshall College of Law in 1979. In 1978 he transferred from Cleveland-Marshall College of Law to the UCLA School of Law to study copyright and entertainment law with the late Melville Nimmer and art law with Monroe Price. As a musician Mr. Victoroff has backed artists such as Santana, Huey Lewis and the News, Bobby McFerrin, Journey, Jefferson Starship and Graham Nash, Ernie Watts and Barbie Benton. He currently performs with the Los Angeles Lawyers Philharmonic Orchestra and his own jazz ensemble. Irina Contreras is a Los Angeles born and bred interdisciplinary artist, cultural producer and consultant. She has worked for over ten years at the intersections of the arts, education and radical pedagogy within institutional and community based platforms. She is the founder of the 12 year-old project The Miracle Bookmobile and has pursued an art practice alongside her lifelong dedication to social and restorative justice practices. She earned her dual Master’s degree at California College of the Arts with an MFA in Social Practice and MA in Visual and Critical Studies. Additionally, she has done coursework in UCLA’s Social Research, Urban Planning and Public Policy Department as well as having worked for the San Francisco’s Public Health Department for two years. In 2006, Irina co-founded Night Kitchen as a women owned and run catering, healthful and wellness focused project. Eventually Night Kitchen expanded to include and center QTPOC and WOC centered affordable and sliding scale consulting, leadership development and production. Since then, Irina has focused on expanding her knowledge base within alternative economic structures including giving circles, fundraising and more. Her knowledge of cooperative and collective arts, business structures and strategizing comes from years of love and work for the various communities she has been a part of. She has strong roots in Oakland, where she has lived off and on since 1997. When Irina isn’t busy working on projects, she can be seen taking long walks throughout LA at sunset with her six month old bebe in tow. Judith Teitelman brings 36 years of experience helping grass roots, mid-sized and large organizations strengthen their management and resource generating capacities and effectively plan for the future. She is a strong proponent of initiatives designed to examine and challenge long-standing assumptions about nonprofit administration and is committed to helping organizations rethink "business as usual." Judith is also a mentor to artists working in all disciplines. A skilled, innovative designer and facilitator of meetings and retreats, she regularly works with Board and staff members to institute positive, effective change. Judith’s national consulting practice provides a full range of services tailored to meet the unique vision and particular needs of each organization and artist. As planning consultant, trainer, executive leadership coach and technical assistance specialist, Judith has worked with the National Endowment for the Arts, L.A. County Arts Commission, St. Louis Regional Arts Commission, Los Angeles’ and Nashville’s Centers for Nonprofit Management, Center for Cultural Innovation, Flintridge Foundation’s Nonprofit Leadership Program, Detroit’s College for Creative Studies, East West Players, PEN Center USA, and Riverside Art Museum, among many others. She is currently on faculty in the Theater School at California Institute of the Arts (CalArts) co-teaching Entrepreneurship. More information can be found at: https://www.linkedin.com/in/judith-teitelman-02ab6412/. In her parallel realm, Judith’s debut novel, "Guesthouse for Ganesha,” was published on 7 May, 2019. Karina Vahitova is a post-Soviet queer poet and movement artist from Kiev, Ukraine. She has previously worked with Opportunity Project (helping to develop healing art therapy programs for individuals with brain damage), Studio Formichetti, and Bullett Magazine. Before founding The Void Academy, she led and managed the global community building effort and performance art archive project at Marina Abramovic Institute. Additionally, she has been a writer-in-residence at a psychophysiology lab and worked as a rape crisis and domestic violence counselor. In 2017, she was a Lambda Literary fellow in poetry. Currently, she lives in Los Angeles. Pronouns: she/her. After years of sitting behind the desk, seeing other's ideas through, ensuring someone else's business was operational, Katrina Frye decided to use her expertise with the one community she is most passionate about - ARTISTS. While earning her bachelors degree in Visual Arts she quickly saw a lack of understanding and training on how an artist goes from the studio into the gallery. Katrina began to explore this gap of information and headed back to school to receive her masters in Arts Management from the Drucker School of Business. Now with ten years of arts management experience Katrina is uniquely positioned to share her findings through her company, Mischief Managed. In June 2016 Mischief Managed began by consulting art friends on how to get into their master programs, how to release an independent album, how to rebrand and price their freelance services, or how to establish contracts and templates for their home studios. From what began with friends is now a team enabling a multitude of artists, nationwide, to expand the reach of their work. Through one on one meetings to group workshops, Mischief Managed has become a business development company for artists - where art meets business. www.MischiefManaged.info Maceo Paisley is a multi-disciplinary artist, designer, and cultural producer who explores themes in society and identity through movement, language, and imagery. For the past decade Maceo has danced professionally, performed on national stages as a spoken word and performance artist. As Executive Director of the non-profit platform Citizens of Culture (http://citizensofculture.com), he uses art to help communities and organizations develop critical thinking, emotional intelligence, and resource inequality. Mari Riddle is the Executive Director of Grand Performances, and brings over 25 years’ experience in executive positions at nonprofits working in community economic development, performing arts, and adult literacy/education, most recently as Program Director of Community Partners. She has served as Executive Director of the Friends of the Levitt Pavilion – MacArthur Park, the Coalition for Women’s Economic Development, and TELACU Community Capital, where she was responsible for the strategic development, management and capitalization of a $6.5+ million CDFI that provided small business loans and business management workshops to small businesses operating in the low-to-moderate income communities of Los Angeles. Marlon Fuentes brings design thinking and lean startup methods to the forefront of his work as a multi-disciplinary designer, researcher, and entrepreneur. By championing user experience and data, Marlon has changed not only the way he works, but also the organization’s he’s served and the thousands of professionals who have benefited from his dynamic training seminars. Among his fields of study, Marlon is currently interested in working with peers to develop ways of utilizing virtual reality technology for education and beacons for assistive technology. He is also a passionate speaker on the topics of agile learning, lean entrepreneurship, marketing analytics, human centered design, and micro-storytelling. Marlon was recently awarded the Best Mobility Award for an augmented reality application he and a team developed at the 2015 Google SF Makeathon for assistive technology. He was also chosen to be a 2015 Lean Startup Conference Ambassador and holds a degree in Ethnomusicology from UCLA where he conducted ethnography on people’s relationship with music, technology, and design. Marlon is a graduate of the UCLA Anderson School of Business Riordan MBA Program where he led business case presentations and learned strategy and leadership development from top MBA professors. He currently works at BuzzFeed Motion Pictures as a Virtual Reality 360º Producer. marlonfuentes.info Nancy Walch is a partner in Walch Consulting, LLC. Nancy founded Walch Consulting in 1973 based on her passion for supporting inspired leaders and making life better for people by building healthy relationships among business, the arts community, government and nonprofit organizations. Walch Consulting provides coaching, strategic planning and project development services to a wide range of clients, including Fortune 500 companies, entrepreneurs, artists, arts and cultural organizations and new and established nonprofit organizations. Nancy enjoys the challenge and creativity involved in responding to the rich diversity of her client’s needs, which includes refocusing the vision, mission and philanthropic programs of well-established corporate foundations as well as small nonprofit cultural and social service organizations. A considerable part of her work involves coaching nonprofit executives and board leaders with the responsibility of taking their vision to the next level. For further information see: www.walchconsulting.com Rhiannon Evans MacFadyen is a curator, consultant, facilitator, and project-based artist, born and based in San Francisco, with 15+ years experience in the performing and visual arts. Rhiannon is moved by "productive discomfort" and a champion for continuous incremental improvement. Her curatorial focus is on projects that push formal and contextual boundaries and poke at imperialist formats. Her cross-discipline personal work engages symbols, identity, communication, and the unseen. She uses transparent facilitation, responsiveness, inquiry, and concrete planning in her organizing and consulting work. Founder of A Simple Collective and Black & White Projects and Director of Emerging Arts Professionals SFBA, Rhiannon is passionate about equity, experimentation, and independence in the arts and offers constructive, flexible consulting services to contemporary artists, entrepreneurs and small institutions, and burgeoning collectors. Yesenia Sanchez is a professional coach and arts management consultant based in the San Francisco Bay Area. She has over 10 years experience working with artists and arts organizations as an executive director, finance manager, administrative director, program director, coach and consultant. She ran one of the largest artist incubation programs in the country at Intersection for the Arts and is currently a founding member of C2Arts – Consultants and Coaches for the Arts. She received her coach training through the Coaching & Philanthropy Project, where she and 40 other nonprofit leaders nationally were put through coaching training programs to explore the value of the coaching model in supporting nonprofit environments and in underserved communities. Yesenia has served as a panelist and presenter for Theatre Bay Area, San Francisco Arts Commission, San Francisco Foundation & Grants for the Arts “Best Practices Series", and the National Performing Arts Convention. She is a trainer and featured author in the Center for Cultural Innovation’s "Business of Art: An Artist’s Guide to Profitable Self-Employment", authoring the chapter on financial literacy for artists. www.c2arts.com.

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