CCI - Selling Your Art, Selling Yourself, and How to Feel Comfortable Doing Both - LA

February 18, 2015, 6:30 - 9:30 PM

Selling Your Art, Selling Yourself, and How to Feel Comfortable Doing Both

Do you (really) know what you want for your art career?  Are you properly planning and marketing to reach your goals?  Is your portfolio ready to show to galleries? Do you know which galleries to approach? Do you know how to approach them?  Learn how to best represent yourself, your work and determine the right course for your art career in this intensive practical workshop. As a curator, art writer, art consultant, former gallery director and artist, A. McLean Emenegger has an in-depth knowledge and insider perspective of the Los Angeles art world. In her workshop, McLean will help guide visual artists through the process of preparing themselves to promote their work and develop the relationships necessary to advance their careers.

What previous attendees are saying:

"McLean's class put everything in perspective. I learned how much work I still need to do in order to get my work out there."

"The breadth of the presentation and attention to individual questions was so valuable!"

"I left the workshop with the ability to visualize myself creating and implementing a marketing plan and having a successful art career. What was previously an aspiration and vague hope, now feels obtainable and real."

About the Trainer:

A. McLean Emenegger has been providing individual artist career coaching and business of art workshops since founding her consulting firm, McLean Fine Art in 2004. She has presented her workshops through the Museum of Contemporary Art Los Angeles, Santa Monica Museum of Art, UCLA Extension, Los Angeles County Arts Commission, Santa Monica College, Center for Cultural Innovation, California Lawyers for the Arts, Pasadena City College among many others. Ms. Emenegger employs her multifaceted art world experience in her career consulting work. She served as Director of Bandini Art Gallery, Culver City, CA and curated many of its critically recognized exhibitions. She also worked in the curatorial department of the Armory Center for the Arts in Pasadena.  During her tenure as Executive Director of the visual artist nonprofit Gallery 825/LAAA, Ms. Emenegger presented hundreds of exhibitions and educational programs that received public and critical acclaim. Prior to Gallery 825, she worked at the Santa Monica Museum of Art. In the art publication field, Ms. Emenegger served as Managing Editor for the THE Magazine L.A. and was Contributing Editor for the international artist collection magazine Bluecanvas, and wrote their popular McLean’s Artist Advice column. As a freelance writer, her art reviews, features and artist interviews have been included in multiple publications such as flavorpill.com and Bluecanvas.  As an independent curator, her projects have been reviewed in the LA Times, Artweek, Artscene, Review Magazine, The Huffington Post, among others. She is also a visual artist. Most recently, Ms. Emenegger cofounded the art consultancy firm Milo + McLean, and currently provides PR and Marketing consultation to a for-profit retail property in Pasadena.

Workshop Details:

Date: Wednesday, February 18, 2015
Time: 6:30pm - 9:30pm
Location: Japanese American Cultural & Community Center (JACCC), Little Tokyo, Downtown Los Angeles
              244 S. San Pedro Street, Los Angeles, CA 90012
Cost: $50

Enrollment is limited to 24 students.

*To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.

Registration