Unfettering Artists' Productivity and Impact

Manifest Your Brand 1: Brand Foundation

July 7, 2021, 12:00 - 1:00 PM

Topic: Marketing/Communications

Provider/Presenting Organization: West Business Development Center

Location: Online Classes/Webinars


Start the journey towards bringing your new brand to life – or polish your existing brand – through exercises, discussions and creative exploration. This 4-part creative workshop helps set the foundation of your brand by providing clarity on brand identity, story telling, visual representation, core messaging and value by connecting deeper with your clients. 

Defining who you are, what you do, and who you do it for requires clarity and creativity. If you’re not clear on the foundation of your brand, then how can you expect your clients or customers to be either?! We’ll kick off our series with breaking down what’s the core of a strong brand foundation. Topics covered:  Mission Statement, Vision Statement and Core Values.


  • Framework to craft a compelling Mission + Vision Statement

  • Identify + define your brand’s core values 

  • Prep for describing your products or services 

Cost: FREE 

Available only in English