Sally Jo Fifer is President and CEO of Independent Television Service (ITVS), the leading provider of independently produced programs for PBS. Since 1991, ITVS has funded and presented more than 1,600 shows for public television—shows that explore complex issues, represent diverse communities, and express points-of-view seldom seen on television. Sally oversees ITVS’s core operations which include funding, production management, distribution, promotion, and outreach services. She is also an Executive Producer of Independent Lens, a 22-week national series for PBS. Prior to taking the helm at ITVS, she spent nine years as the executive director of Bay Area Video Coalition (BAVC). She is the co-editor with Doug Hall of Illuminating Video, a widely used textbook on video art. She has received fellowships for executive training from Stanford and Harvard Business Schools, her B.A. from the University of California, Berkeley, and M.A. from Stanford University.