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February 16, 2021, 2:00 - 4:00 PM
Topic: Legal Issues
Provider/Presenting Organization: Center for Cultural Innovation
Location: Online Classes/Webinars
Join artists Virginia Broersma and Susan Schwartz for a presentation on the newly drafted FARE Contract: a free, artist-centered sales agreement that advocates for elevating the rights of artists when their work is sold. Using the landmark 1971 Siegelaub-Projansky Artist’s Contract as a foundation, this contract seeks to rebalance the unequal terms of exchange concerning the sale and presentation of artwork. The project is designed to address generally acknowledged inequities within the art world, and to normalize professional practices that secure artists’ economic sustainability over the course of their lifetimes.
The seminar will present the historical context of the contract and walk artists through the Fair Artist’s Reserved Equity (FARE) Contract, which is being released upon the 50th anniversary of that 1971 Contract. A mock-negotiation will be included to help artists learn how to ask for a contract and ask for the rights that are important to them. There will be time for discussion and Q&A about using the FARE Contract and how it can benefit artists. All attendees will receive a toolkit for using the contract and for advocating for better terms in the art world.
This seminar is for artists at any stage of their career, regardless of sales history and is designed to empower all working artists.
This webinar will not be recorded.
Virginia Broersma is a Los Angeles-based artist whose work focuses on patterns of representation in figurative painting. Her engagement with the art community involves curating, writing, collaborative projects, and public art along with her studio practice. In 2019 she launched The Artist's Office, through which she creates systems of support for artists' professional practices. This involves increasing professional capacity by offering needs-based tools and opportunities to share knowledge between peers and professionals. This work is done with candor and a critical eye towards art world systems that are failing artists. Broersma has exhibited extensively in Los Angeles as well as internationally and in the various other cities that she has lived, which include San Diego, Savannah, Chicago and Santa Fe.
Susan Schwartz is a graduate of UCLA Law School where she was a member of the Law Review, Moot Court Honors Program and an editor of the Federal Communications Law Journal. She has a bachelor’s degree cum laude from the City University of New York with a major in mass communications and journalism and a minor in art. Schwartz obtained a master’s degree in Art Business with honors from the Drucker School at the Claremont Colleges’ Center for Arts Management. As both an artist and an advocate for artists, Schwartz brings an exceptional level of enthusiasm, dedication, and nuanced perspective to helping her creative clients navigate the complexities of copyright disputes and contract negotiations that clearly express their needs and desired outcomes. Her clients have included conceptual artists, graphic artists, gallerists and choreographers.
Visit www.susanschwartzlaw.com and www.theartistsoffice.net/the-artists-contract-2021 for additional links and resources.
Date: Tuesday, February 16, 2021
Time: 2:00-4:00pm PST
Online platform: A Zoom link will be emailed to those who register below.
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