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Unfettering Artists' Productivity and Impact

CCI - Financial Wellness for Creative Individuals

April 28, 2021, 5:00 - 7:00 PM

Topic: Financial Management and Accounting

Provider/Presenting Organization: Center for Cultural Innovation

Location: Online Classes/Webinars


Financial Wellness for Creative Entrepreneurs

(5 Things to Know, Do, and Believe)

with Elaine Grogan-Luttrull


Building healthy financial habits can be a challenge for anyone… And in the arts, we have the added complication of managing cash flow, measuring success in creative and financial terms, and relying on sometimes uncertain sources of income. Especially now.

In this two-hour workshop, we’ll cover healthy approaches to identify realistic business and personal expenses, strategize to build wealth, plan for tax obligations effectively, and grow earnings opportunities.

As part of this workshop, participants will:

  • Calculate realistic business and personal costs.
  • Strategize to manage tax obligations.
  • Create a plan to save for short- and long-term needs.
  • Manage assets and debt obligations.
  • Describe ways of diversifying income.

 A recording will be made available to those who register, but live participation is encouraged!


Elaine Grogan-Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. Her workshops and presentations have been featured nationally by the DeVos Institute of Arts Management, Americans for the Arts, the Arts & Business Council of New York, the Arts & Business Council of Greater Boston, the Lark Play Development Center, Theatre Communications Group, the Pew Center for Arts & Heritage, the Juilliard School, the New England Conservatory of Music, Rhode Island School of Design, the Ohio Arts Council, the Indiana Arts Commission, the Kentucky Arts Council, Delaware Division of the Arts, the Broward County Cultural Division, and the Foundation Center (now Candid).

Elaine teaches at the Columbus College of Art & Design, where she served as the Department Head for Business & Entrepreneurship from 2014-2018. Previously, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York.

Elaine is the author of Arts & Numbers (Agate, B2 2013) and the forthcoming Five Questions (Agate, B2). She is based in Columbus, Ohio where she serves on the boards of the Short North Alliance, Social Ventures, and the Financial Therapy Association. Find her online at or on social media @MinervaFinArts.

Elaine is a contributor to CCI's Business of Art: An Artist's Guide to Profitable Self-Employment (3rd Edition) - ON SALE NOW!


Date: Wednesday, April 28, 2021
Time: 5:00-7:00pm PDT / 8:00-10:00pm EDT
Online platform: A Zoom link will be emailed to those who register. 
Cost: $5-25 (sliding scale). Please pay what you can afford. Those who are able to afford full price tickets will help subsidize those who cannot.
Questions? Email
This workshop is made possible with support from:

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This event is supported in part by the California Arts Council, a state agency. Learn more at

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To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.


  1. Select a price point that you can afford from the options below, and click the green REGISTER NOW button.
  2. Enter the required information.
  3. Click SUBMIT.
  4. Review your Shopping Cart, and add additional registrants (if desired).
  5. Click CHECKOUT. 
  6. Enter your billing information and click CONTINUE. 
  7. When you see your Receipt, you have successfully registered!