CCI - Marketing Your Art Business Online webinar series

April 5 - May 10, 2022

Join us for a series of virtual workshops to help artists, arts workers, and creative entrepreneurs present your work online and connect with the audiences that resonate with what you do.

Attend as many workshops as you want: register for one or two, OR join us for the whole series!

April 5  >  Brand Development for Artists

April 12  > Designing Your Artist Portfolio Site

April 19  >  Designing Your Ecommerce Site

April 26  >  Patreon for Income & Creative Joy

May 3  >  Engage Your Audience with Newsletters & Social Media

PLUS... We know that sometimes you don't know what questions you have until you start digging into a project, so we invite all registrants to a Follow-up Q&A with the presenters on May 10!   

Workshop descriptions and trainer bios below.

Dates & Times: All workshops take place Tuesdays from 2:00-4:00pm (Pacific) on Zoom. 

Recordings: The webinars will be recorded, and a recording link will be shared with registered participants for a limited time. Breakout rooms will not be recorded.

Cost: Tickets are priced on a sliding scale of $5-25 per workshop. 

Registration: CLOSED

April 5   >   Brand Development for Artists

Led by Anthem Salgado (Art of Hustle)

What is your brand and why is it important? Your brand is essentially a snapshot of your story as an artist: who you are, what you value, what you create, and why. A clearly developed brand helps you earn a niche in an otherwise noisy world, allowing you to cultivate vital relationships with your supporters, patrons, and funders. In this workshop, we will learn about the elements of a successful brand and how it functions as an integral part of your business and career plan. 

Anthem Salgado is a Business Coach and Marketing Specialist whose experience spans 20 years across industries and has included clients representing leadership in arts and events, health and wellness, creative and professional services, finance and technology. ART OF HUSTLE® has been running for nine years now and today ranks as the #1 search result for the keyword, “marketing,” for Yelp in San Francisco, having earned 60+ five-star reviews. artofhustle.com

REGISTRATION CLOSED 

April 12   >   Designing Your Artist Portfolio Site

Led by Ana María Agüero Jahannes (Art of Ascent)

A portfolio site is more than just proof of your work. With an online portfolio, you can showcase who you are, what you can do, how you do it and what makes you stand out. It’s an opportunity to invite people in to be a fan, funder, promoter, client or even a collaborator – as long as you design it that way. Whether you’re just getting started or already have a site up, learn how to design your own artist portfolio with actions you can implement right away.

You will learn:

• What’s essential to include and what can wait. A strong portfolio will include certain pages, content and other elements, and while you may have a creative spark to do more, it’s important to build a site with the essential elements, then add features from there.
• How to prepare your content for the web, both visual and verbal. From formatting your images and writing better descriptions, we’ll cover a few tips for showcasing your work with greater impact.
• Ways to inspire more interaction on your site with clear and consistent calls to action. These help your audience decide the steps they want to take and will guide the most interested viewers directly to you.

Ana María Agüero Jahannes is the founder and CEO of Art of Ascent, an online school with courses for artists on the come up. A digital marketing generalist with 13 years of strategy and design experience, she’s worked with artists, creative entrepreneurs, startups and cultural institutions to design the brands that create the culture. An artist herself, she knows firsthand how helpful it is to have a digital home to amplify her own projects. Outside of work, you can find her preaching on the beauty of the color brown, scheming on how to make [insert something you could buy], bouldering and throwing down in the kitchen. (Artofascent.com; Instagram @artofascent)

REGISTRATION CLOSED 

April 19   >   Designing Your Ecommerce Site

Led by Ana María Agüero Jahannes (Art of Ascent)

With an online store, artists can sell physical products (virtual goods like ebooks, music or artwork), digital products (virtual services, like online consultations or group classes), or a hybrid of the two. It’s an opportunity to increase visitors to your website and add a source of income to your creative practice. Whether you’re new to selling online or want to add a store to your existing website, learn how to design your own ecommerce site with actions you can implement right away. 

You’ll learn the process of creating an online store from start to finish, step by step. Understanding the process will help you avoid the roadblock that often happens when you don’t know what to do next or why you’re doing something at all. Understand what to include, with tips on product descriptions, image formatting, and ways to increase visibility in search engines.

Ana María Agüero Jahannes is the founder and CEO of Art of Ascent, an online school with courses for artists on the come up. A digital marketing generalist with 13 years of strategy and design experience, she’s worked with artists, creative entrepreneurs, startups and cultural institutions to design the brands that create the culture. An artist herself, she knows firsthand how helpful it is to have a digital home to amplify her own projects. Outside of work, you can find her preaching on the beauty of the color brown, scheming on how to make [insert something you could buy], bouldering and throwing down in the kitchen. (Artofascent.com; Instagram @artofascent)

REGISTRATION CLOSED  

April 26   >   Patreon for Income & Creative Joy

Led by Midori (artist)

What is Patreon? Is it right for you? Midori shares with you tips, strategies, common pitfalls, and how to use Patreon to bring you income and creative joy. She is an independent artist, not an employee of Patreon – because of this, she can share a perspective that you won’t get from their site. You’ll get a live tour of an artist’s Patreon account, understand your goals and how much work to expect, and learn how to make Patreon work for you.

Midori ( 美登里 ) is a multidisciplinary social practice artist. A Tokyo native and long-time San Franciscan known for her durational and interactive performances and engaged installations. Using powerful metaphors drawn from tactile experience and ancient mythology, Midori creates environments for viewers to bring and to process their own narratives. For the past five years she’s figured out how to make Patreon work for her as a steady income stream and source for creative motivation. She works with and coaches artists directly to help develop their own successful and joy centered Patreon strategy. www.PlanetMidori.com 

REGISTRATION CLOSED

May 3   >   Engage Your Audience with Newsletters & Social Media

Led by Anthem Salgado (Art of Hustle)

Having an audience development plan can get you more of all of the following: brand awareness, customer loyalty, repeat patronage, positive testimonials, referrals, gigs, and more. In this workshop, we dive into the basics and best practices that will help you craft your own audience development plan with a specific focus on newsletters and social media. 

Anthem Salgado is a Business Coach and Marketing Specialist whose experience spans 20 years across industries and has included clients representing leadership in arts and events, health and wellness, creative and professional services, finance and technology. ART OF HUSTLE® has been running for nine years now and today ranks as the #1 search result for the keyword, “marketing,” for Yelp in San Francisco, having earned 60+ five-star reviews. artofhustle.com

REGISTRATION CLOSED  

May 10   >   Follow-up Q&A 

With Anthem Salgado, Ana María Agüero Jahannes, and Midori

Thought we were going to leave you hanging once the workshops have ended? No way! On May 10, our presenters return for a 2-hour live follow-up Q&A with workshop participants. Ask any lingering questions and get advice on your online marketing projects. We find that we often don’t know what questions we have until we’ve gotten started, and this will be your opportunity to share your challenges with the group. 

INCLUDED WITH ALL TICKETS IN THIS SERIES

Schedule