Unfettering Artists' Productivity and Impact

CCI- The Business of You: Creative Marketing and Goal Setting in Developing a Personal Brand

September 17, 2016, 10:00 AM - 1:00 PM

Topic: Marketing/Communications

Provider/Presenting Organization: Center for Cultural Innovation

Location: Los Angeles Area

THE BUSINESS OF YOU: CREATIVE MARKETING AND GOAL SETTING IN DEVELOPING A PERSONAL BRAND

 presented in partnership with  Maker City LA * The Reef

Being armed with a slew of practical skills is still only half the battle in today's arts economy. As artists we are constantly both the creator/editor and implementor of our own institutional marketing campaigns. This course is designed as a 'big picture' look at first impressions through marketing materials, professional correspondence and social media presence. Stepping back and making sure that all roads are truly leading to our unique creative selves ensures maximum bang for our creative buck. Join us for an interactive seminar on personal branding and goal setting for the whole artist.

About the Trainer:

Leslie Scott is an International producer and Entrepreneur Educator for performing artists. She is the founder and AD of BODYART (www.bodyartdance.com) a NY & LA based multi-media contemporary dance theatre Company. As an International producer, Scott has organized festivals in NYC, Beijing, and Edinburgh, and locally works as the Producing Director for Invertigo Dance Theatre. Ms Scott regularly travels across the country to work with artists on branding, marketing and producing goals. Scott holds a BFA in Modern Dance with an emphasis in photography from Texas Christian University and an MFA from CalArts in choreography. Her work has been performed in notable venues from LA, NYC, Dallas, Edinburgh and New Zealand.  From 2010-2014 Scott ran BODYART Studio which provided free rehearsal space to local artists. This 1800 sq/ft arts space based in Long Island City, won praise from the Queens Arts Council for the PILLAR program. In 2013, The Decay Project was created as a dance film residency program that partners with different local communities across the globe. BODYART has just finished their third residency in Christchurch New Zealand and is looking forward to their upcoming project in Malaysia and Indonesia in 2016. As a photographer, Scott worked for world-renowned dance photographer Lois Greenfield and later became the Art Director for BODYART's collaborations with underwater photographer, Chris Crumley.  Ms Scott is also certified sommelier and enjoys incorporating all five senses into her choreographic projects.  

Date: Saturday, September 17, 2016
Time: 10:00am - 1:00pm
Location:  Maker City LA * The Reef, 1933 S. Broadway, Los Angeles, CA 90007
Cost: $50 

Enrollment is limited to 24 students.

*To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy:
Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.