This workshop will help reduce the “fear factor” that artists struggle with when dealing with their money management concerns. Yesenia Sanchez will help participants understand general financial terminology as it relates to their art practice and personal finances. Participants will gain confidence around organizing and managing money through filing systems, software and other solutions, and become familiar with financial reports. The workshop will introduce concrete tools and systems to track financial progress and cash flow, as well as programming opportunities and commitments. No bookkeeping or financial experience is necessary.

About the Trainer: 

Yesenia Sanchez is a professional coach and arts management consultant based in the San Francisco Bay Area. She has over 10 years experience working with artists and arts organizations as an executive director, finance manager, administrative director, program director, coach and consultant. She ran one of the largest artist incubation programs in the country at Intersection for the Arts and is currently a founding member of C2Arts – Consultants and Coaches for the Arts. She received her coach training through the Coaching & Philanthropy Project, where she and 40 other nonprofit leaders nationally were put through coaching training programs to explore the value of the coaching model in supporting nonprofit environments and in underserved communities. Yesenia has served as a panelist and presenter for Theatre Bay Area, San Francisco Arts Commission, San Francisco Foundation & Grants for the Arts “Best Practices Series", and the National Performing Arts Convention. She is a trainer and featured author in the Center for Cultural Innovation’s "Business of Art: An Artist’s Guide to Profitable Self-Employment", authoring the chapter on financial literacy for artists. www.c2arts.com

This workshop is offered as part of the City of San Jose - Office of Cultural Affairs' Creative Entrepreneur Project (CEP) in partnership with the Center for Cultural Innovation.