Unfettering Artists' Productivity and Impact

CCI - Social Media for Artists - LA

September 20, 2016, 6:30 - 9:30 PM

Topic: Marketing/Communications

Provider/Presenting Organization: CCI/ LACE

Location: Los Angeles Area


Social media pervades almost every aspect of contemporary professional life. For artists in particular, these primarily visual platforms can boost an artist's impact at any stage in their career journey. While there are a wealth of platforms available to promote your work – Facebook, Twitter, Instagram, Tumblr, Snapchat, Facebook Live, (and more!) – not all platforms work for all artistic disciplines. 

This workshop is for artists and organization who have a basic familiarity with social media and are ready to explore which platforms will most benefit their specific promotional goals.  As a participant in this workshop you will learn to assess the shareable aspects of your work and generate a plan to best engage and expand your online community.

In addition, participants will:

  • Review successful social media campaigns in various disciplines
  • For the promotion-shy: discuss re-framing techniques that shift focus away from “popularity” back to sharing your work with a community who needs what you produce
  • Develop content and engagement strategies based on the time you have to devote to this practice
  • Explore various paid social media strategies
  • Learn tools for growth and expansion and set gauges for success

**Recommended but not Required: Bringing a smartphone, tablet or laptops to walk through various tools and practices.**

About the Trainer:

Marlon Fuentes brings design thinking and lean startup methods to the forefront of his work as a multi-disciplinary designer, researcher, and entrepreneur. By championing user experience and data, Marlon has changed not only the way he works, but also the organization’s he’s served and the thousands of professionals who have benefited from his dynamic training seminars.

Among his fields of study, Marlon is currently interested in working with peers to develop ways of utilizing virtual reality technology for education and beacons for assistive technology. He is also a passionate speaker on the topics of agile learning, lean entrepreneurship, marketing analytics, human centered design, and micro-storytelling. Marlon was recently awarded the Best Mobility Award for an augmented reality application he and a team developed at the 2015 Google SF Makeathon for assistive technology. He was also chosen to be a 2015 Lean Startup Conference Ambassador and holds a degree in Ethnomusicology from UCLA where he conducted ethnography on people’s relationship with music, technology, and design. In preparation for an anticipated return to graduate school, Marlon has participated in the UCLA Anderson School of Business Riordan MBA Program where he led business case presentations and learned strategy and leadership development from top MBA professors.

Date: Tuesday, September 20, 2016

Time: 6:30pm - 9:30pm

Location:  Los Angeles Contemporary Exhibitions (LACE) , 6522 Hollywood Blvd., Los Angeles, CA 90028

Cost: $50 

*To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees are nonrefundable within 48 hours of event.



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