Unfettering Artists' Productivity and Impact

CCI-The Inner & Outer Game of Selling Your Art - SF

April 26, 2016

Topic: Marketing/Communications

Provider/Presenting Organization: Center for Cultural Innovation

Location: San Francisco Bay Area

CCI in association with Intersection for the Arts present:

The Inner & Outer Game of Selling Your Art

Is it hard for you to sell your art? Do you think that being a good sales person requires you to be pushy or manipulative? Are you confused about what to do or say when someone walks into your studio to look at your work? Do you frequently wonder how the art sales process works and how to do it right? 

Many artists find the sales process difficult and daunting and most do not take the time to learn how to sell. It’s easier to stick to the belief that the art will sell itself or resign to the idea that that you simply do not have the personality to be a good sales person. If more artists took the time to learn about selling, they would sell more art, be more successful with their art businesses and actually enjoy selling and getting to know buyers and collectors. What a novel idea!

In this 3-hour workshop you will learn:

  • The top 5 limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art all together
  • A new paradigm for looking at selling that feels more authentic, engaging, and fun
  • The 8 steps of selling art from introductions to closing and follow up giving you clarity and a framework
  • Tips and ideas on how to turn buyers into collectors
  • How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy

About the Trainer:
Martha Zlatar has advised emerging and mid-career visual artists on realizing their artistic goals for the last 13 years. she coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs.  Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”. Her 27 years of diverse business experience took her to the worlds of Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she was also a Consultant for the Small Business Development Center in San Francisco and Oakland. Martha also lectures on the Selling Your Art, Marketing Alternatives for Your Art, Unleashing Your Creativity and co-facilitates creativity workshops like Crouching Tiger Hidden Artist and Walking in This World. Her eclectic bacbackground brings a fresh and new perspective to the art business world and the Arts Community. She is originally from Colombia, has a degree in Marketing, an MBA, and is fluent in Spanish and French. Though she enjoys photography, collaging, improv acting, dancing and drawing with tea and ink, her true passion still remains “transformation” and inspiring that in others.

Workshop Details

Date: Tuesday, April 26th, 2016
Time: 6:00pm - 9:00pm
Location: 901 Mission Street, San Francisco, CA 94103
Cost: $50

Enrollment is limited to 24 students

*To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees are nonrefundable within 48 hours of event.