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Unfettering Artists' Productivity and Impact

Social Media Strategy: Grow and Keep Supporters

April 29, 2015

Topic: Marketing/Communications

Provider/Presenting Organization: Center for Nonprofit Management

Location: Los Angeles Area

In this practical how-to course, learn about the most effective social media campaigns, and walk through a real-time exercise to help you identify, target, and reach supporters and donors. Gain simple ideas for growing your organization's contacts and supporters using email marketing and social media. 

We'll discuss:

  • What it means to run a campaign 
  • Tactics for measuring success without spending a lot of time or money
  • What to write about
  • How to get more people to stop and read your messages
  • How to get more action, or reaction, to your messages and offers

Leave with your own completed workbook full of new ideas for timing your messages, how to write a winning subject line, what kinds of offers or content you want to try, and how best to approach your next outreach project. By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize your email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.

We will touch on Facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for those who are newer to online marketing and smaller organizations looking to accomplish more in less time and with a small budget.

Registration costs $95. This workshop will run on April 29, 2015 in Pasadena, CA.

For more information, visit the workshop website here.