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Unfettering Artists' Productivity and Impact

CCI - Social Media Strategies for Artists - LA

April 7, 2015, 6:30 - 9:30 PM

Topic: Marketing/Communications

Provider/Presenting Organization: Center for Cultural Innovation

Location: Los Angeles Area

Social Media Strategies for Artists

In 2015, social media needs to be an element of every artist's toolkit for promotion and fundraising – but by golly, it can be overwhelming trying to figure out how to represent oneself on Facebook, Twitter, Instagram and Tumblr!

Social Media Strategies for Artists is for those who have already begun using some of the major social networks and are ready to learn more effective techniques to promote themselves and their work. As a participant in this workshop you will learn to increase your visibility by capitalizing on sharable elements of your artistic process and you will begin formulating a plan that will help you build an engaged online audience.

In this 3-hour session you will:

  • Learn about examples of successful social media branding and promotional campaigns
  • Brainstorm and craft a content and engagement strategy
  • Learn about paid social media marketing strategies including Facebook ads, targeting, and how to gauge success 
  • Learn about tools and processes to grow a social media following

**It is recommended that all participants have a smartphone, tablet or laptop so as to best take advantage of the session, but it is NOT required.** 


About the Trainer:
Ryan Crowder is a communications professional specializing in social media strategy who has had the opportunity to develop and execute branding, content and transmedia programs with tech start-ups, global brands, nonprofits and artists.

Well-versed in the ever-evolving social media landscape, he excels at creating content that gets attention on social networks. This past June he successfully ran a crowdfunding campaign, and has worked with local artists and arts organizations such as CounterPULSE, SF Indiefest, Mica Sigourney and Kevin Seaman. His past client-base includes brands such as HootSuite, Indiegogo, the International Olympic Committee, and MSNBC.

Workshop Details

Date: Tuesday, April 7, 2015
Time: 6:30 - 9:30 pm
Location: Japanese American Cultural & Community Center (JACCC), 244 S. San Pedro Street, Los Angeles, CA 90012

*To enroll in a workshop, you must first become a member of CCI and create a user name and password. CCI membership is free of charge and open to the public.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees are nonrefundable within 48 hours of event.