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Selling Your Art, Selling Yourself, and How to Feel Comfortable Doing Both

Do you (really) know what you want for your art career? Are you properly planning and marketing to reach your goals? Is your portfolio ready to show to galleries? Do you know which galleries to approach? Do you know how to approach them? Learn how to best represent yourself, your work, and determine the right course for your art career in this intensive practical workshop. As a curator, art writer, art consultant, former gallery director and artist, Ashley “McLean” Emenegger has an in-depth knowledge and insider perspective of the Los Angeles art world. In her workshop, McLean will help guide visual artists through the process of preparing themselves to promote their work and develop the relationships necessary to advance their careers.

McLean is an artist advisor, independent curator, art writer, and visual artist career coach. She launched the art consultancy firm Milo + McLean in 2010 and founded McLean Fine Art in 2004. She has worked with several art institutions including the Santa Monica Museum of Art and the Armory Center for the Arts, Pasadena. In 2009, McLean served as managing editor for THE Magazine LA and is currently the consulting editor for the international artist collection magazine Bluecanvas andwrites their featured artist advice column. As Director of Bandini Art Gallery, Culver City, she curated many of its critically recognized exhibitions. Her independent curatorial projects have been reviewed in the LA Times, Artweek, Artscene, Review Magazine, and The Huffington Post, among others. As an independent writer, her art reviews and articles have been featured in multiple publications including flavorpill.com. During her tenure as Executive Director of the Gallery 825/LAAA, she presented hundreds of exhibitions and educational programs that received public and critical acclaim. McLean has provided her artist career workshops through multiple venues including UCLA, MOCA, Santa Monica Museum of Art, Japanese American National Museum, Santa Monica City College, Fullerton College, Pasadena City College, Flintridge Foundation, among many others.

This workshop is limited to 24 students.

Date: Wednesday, February 22, 2012
Time: 6:30pm – 9:30pm
Location: Japanese American Cultural and Community Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles
Cost: $40.00 (Early Registration, ends February 8, 2012) $50 (Regular Registration)

>>> Register Now! back to top of page

Business of Art™ Los Angeles
Entrepreneurial Training for Artist

Artists and creative entrepreneurs who take CCI's signature program, Business of Art ™ learn key business skills that provide them with the knowledge and resources to help advance their art, develop their ideas and increase their financial independence. Business of Art ™ classes are taught by a variety of business leaders with experience in both corporate and non-profit entities. Students learn key concepts involved in goal setting, strategic planning, marketing and self-promotion, money management, legal issues and project financing. In addition to classroom training, all Business of Art ™ students participate in cluster counseling sessions with leading arts and business professionals.

The next Business of Art™ course will begin in March 2012. Enrollment is limited to 24 students

Session 1: Tuesday, March 20, 6:30-9:30pm
The Business of Art: Presenting Yourself as an Artist

Session 2: Tuesday, March 27, 6:30-9:30pm
Where do I begin?- Setting Your Personal Goals

Session 3: Tuesday, April 3, 6:30-9:30pm
Marketing and Promoting Yourself, Your Art or Your Arts Business

Session 4: Tuesday, April 10, 6:30-9:30pm
Financial Literacy and Money Consciousness for Artists

Session 5: Tuesday, April 17, 6:30-9:30pm
Legal Issues for Artists

Session 6: Tuesday, April 24 , 6:30-9:30pm
Financing Your Arts Project or Business

Session 7: Tuesday, May 1,, 6:30 - 9:30pm
Where do I go from here? Strategic Planning

Session 8: Tuesday, May 8, 6:00 - 9:30pm
Cluster Counseling and Final Wrap-Up

Date: Tuesdays starting, March 20, 2012
Time: 6:30pm - 9:30pm
Location: Japanese American Cultural and Community Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles
Cost: $195.00 (Early Registration ends, February 28, 2012) $220.00 (Regular Registration)
The fee includes the Business of Art™ Workbook, The Business of Art: An Artist's Guide to Profitable Self-Employment.

LOS ANGELES ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE TO APPLY FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY FUND. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. If you are interested in a Creative Capacity Fund scholarship for this workshop, you must submit an application by February 15th.

>>> Register Now! back to top of page

Business Planning 101: From Idea to Reality

The idea has been percolating in your mind for months, maybe years. It’s time to take the leap, formalize your thinking and develop a business plan that will provide you direction. This two-part workshop will give you the tools you need to develop a business plan and move your art practice to the next level.

With a written business plan, you’ll have a map to your destination. You will be able to better present yourself to potential investors and be better positioned for the marketplace.

This workshop will take place over two 3-hour sessions and participants will learn key concepts of writing a business plan, including

What is your service or product?
What needs does your service or product fill?
Who are potential customers and why will they purchase from you?
How will you reach these potential customers?
How do you build financial projections?
Where will you get financial resources?

Note: Participants will be expected to do work on their individual plans between sessions.

Mari Riddle has over twenty years experience as a non-profit executive director of both arts organizations and community economic development organizations in Los Angeles County. Formally, Executive Director of the Friends of the Levitt Pavilion –MacArthur Park which produces a free summer concert series, Mari is now Executive Director of Centro Latino for Literacy. She served as Loan Coordinator for the Center for Cultural Innovation, a founding partner of the Los Angeles Arts Loan Fund. She is the former Executive Director of TELACU Community Capital (TCC) where she was responsible for the strategic development, management, and capitalization of a $6.5+ million dollar CDFI that provided small business loans, business management workshops, to small businesses operating in the low-to-moderate income communities of Los Angeles. Mari was also the Executive Director of the Coalition for Women’s Economic Development (CWED), a pioneer microenterprise development organization. Ms. Riddle is also a singer and musician. She co-founded the Latin American nueva cancion (new song) music groups SABIA and Desborde, which performed, recorded, and toured throughout the 1980s, and mid 1990s in the U.S., Canada, and Central America. Ms. Riddle most performed most recently at a Huayucaltia reunion concert at the John Anson Ford Theatre on May 29, 2010.

This workshop is limited to 24 students.

Dates: Tuesday, June 5, 2012 and Tuesday, June 19, 2012
Time: 6:30pm – 9:30pm
Location: Japanese American Community and Cultural Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles
Cost: $85.00 (Early Registration ends May 15, 2012), $100.00 (Regular Registration).

>>> Register Now! back to top of page

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.

The California Community Foundation, City of Los Angles, Cultural Affairs Department, The James Irvine Foundation, Los Angeles County Arts Commission and Leveraging Investments in Creativity generously supports many of CCI’s workshops and programs.

©2012 Center For Cultural Innovation All rights reserved. Return to Home Page




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Project Incubator		Printer Friendly Schedule pdf Selling Your Art, Selling Yourself, and How to Feel Comfortable Doing Both Do you (really) know what you want for your art career? Are you properly planning and marketing to reach your goals? Is your portfolio ready to show to galleries? Do you know which galleries to approach? Do you know how to approach them? Learn how to best represent yourself, your work, and determine the right course for your art career in this intensive practical workshop. As a curator, art writer, art consultant, former gallery director and artist, Ashley “McLean” Emenegger has an in-depth knowledge and insider perspective of the Los Angeles art world. In her workshop, McLean will help guide visual artists through the process of preparing themselves to promote their work and develop the relationships necessary to advance their careers. McLean is an artist advisor, independent curator, art writer, and visual artist career coach. She launched the art consultancy firm Milo + McLean in 2010 and founded McLean Fine Art in 2004. She has worked with several art institutions including the Santa Monica Museum of Art and the Armory Center for the Arts, Pasadena. In 2009, McLean served as managing editor for THE Magazine LA and is currently the consulting editor for the international artist collection magazine Bluecanvas andwrites their featured artist advice column. As Director of Bandini Art Gallery, Culver City, she curated many of its critically recognized exhibitions. Her independent curatorial projects have been reviewed in the LA Times, Artweek, Artscene, Review Magazine, and The Huffington Post, among others. As an independent writer, her art reviews and articles have been featured in multiple publications including flavorpill.com. During her tenure as Executive Director of the Gallery 825/LAAA, she presented hundreds of exhibitions and educational programs that received public and critical acclaim. McLean has provided her artist career workshops through multiple venues including UCLA, MOCA, Santa Monica Museum of Art, Japanese American National Museum, Santa Monica City College, Fullerton College, Pasadena City College, Flintridge Foundation, among many others. This workshop is limited to 24 students. Date: Wednesday, February 22, 2012 Time: 6:30pm – 9:30pm Location: Japanese American Cultural and Community Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles Cost: $40.00 (Early Registration, ends February 8, 2012) $50 (Regular Registration) >>> Register Now! back to top of page Business of Art™ Los Angeles Entrepreneurial Training for Artist Artists and creative entrepreneurs who take CCI's signature program, Business of Art ™ learn key business skills that provide them with the knowledge and resources to help advance their art, develop their ideas and increase their financial independence. Business of Art ™ classes are taught by a variety of business leaders with experience in both corporate and non-profit entities. Students learn key concepts involved in goal setting, strategic planning, marketing and self-promotion, money management, legal issues and project financing. In addition to classroom training, all Business of Art ™ students participate in cluster counseling sessions with leading arts and business professionals. The next Business of Art™ course will begin in March 2012. Enrollment is limited to 24 students Session 1: Tuesday, March 20, 6:30-9:30pm The Business of Art: Presenting Yourself as an Artist Session 2: Tuesday, March 27, 6:30-9:30pm Where do I begin?- Setting Your Personal Goals Session 3: Tuesday, April 3, 6:30-9:30pm Marketing and Promoting Yourself, Your Art or Your Arts Business Session 4: Tuesday, April 10, 6:30-9:30pm Financial Literacy and Money Consciousness for Artists Session 5: Tuesday, April 17, 6:30-9:30pm Legal Issues for Artists Session 6: Tuesday, April 24 , 6:30-9:30pm Financing Your Arts Project or Business Session 7: Tuesday, May 1,, 6:30 - 9:30pm Where do I go from here? Strategic Planning Session 8: Tuesday, May 8, 6:00 - 9:30pm Cluster Counseling and Final Wrap-Up Date: Tuesdays starting, March 20, 2012 Time: 6:30pm - 9:30pm Location: Japanese American Cultural and Community Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles Cost: $195.00 (Early Registration ends, February 28, 2012) $220.00 (Regular Registration) The fee includes the Business of Art™ Workbook, The Business of Art: An Artist's Guide to Profitable Self-Employment. LOS ANGELES ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE TO APPLY FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY FUND. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. If you are interested in a Creative Capacity Fund scholarship for this workshop, you must submit an application by February 15th. >>> Register Now! back to top of page Business Planning 101: From Idea to Reality The idea has been percolating in your mind for months, maybe years. It’s time to take the leap, formalize your thinking and develop a business plan that will provide you direction. This two-part workshop will give you the tools you need to develop a business plan and move your art practice to the next level. With a written business plan, you’ll have a map to your destination. You will be able to better present yourself to potential investors and be better positioned for the marketplace. This workshop will take place over two 3-hour sessions and participants will learn key concepts of writing a business plan, including What is your service or product? What needs does your service or product fill? Who are potential customers and why will they purchase from you? How will you reach these potential customers? How do you build financial projections? Where will you get financial resources? Note: Participants will be expected to do work on their individual plans between sessions. Mari Riddle has over twenty years experience as a non-profit executive director of both arts organizations and community economic development organizations in Los Angeles County. Formally, Executive Director of the Friends of the Levitt Pavilion –MacArthur Park which produces a free summer concert series, Mari is now Executive Director of Centro Latino for Literacy. She served as Loan Coordinator for the Center for Cultural Innovation, a founding partner of the Los Angeles Arts Loan Fund. She is the former Executive Director of TELACU Community Capital (TCC) where she was responsible for the strategic development, management, and capitalization of a $6.5+ million dollar CDFI that provided small business loans, business management workshops, to small businesses operating in the low-to-moderate income communities of Los Angeles. Mari was also the Executive Director of the Coalition for Women’s Economic Development (CWED), a pioneer microenterprise development organization. Ms. Riddle is also a singer and musician. She co-founded the Latin American nueva cancion (new song) music groups SABIA and Desborde, which performed, recorded, and toured throughout the 1980s, and mid 1990s in the U.S., Canada, and Central America. Ms. Riddle most performed most recently at a Huayucaltia reunion concert at the John Anson Ford Theatre on May 29, 2010. This workshop is limited to 24 students. Dates: Tuesday, June 5, 2012 and Tuesday, June 19, 2012 Time: 6:30pm – 9:30pm Location: Japanese American Community and Cultural Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles Cost: $85.00 (Early Registration ends May 15, 2012), $100.00 (Regular Registration). LOS ANGELES ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE TO APPLY FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY FUND. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. If you are interested in a Creative Capacity Fund scholarship for this workshop, you must submit an application by April 15th. >>> Register Now! back to top of page Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date. The California Community Foundation, City of Los Angles, Cultural Affairs Department, The James Irvine Foundation, Los Angeles County Arts Commission and Leveraging Investments in Creativity generously supports many of CCI’s workshops and programs. ©2012 Center For Cultural Innovation All rights reserved. Return to Home Page

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