Marketing for the Accidental Marketing Professional

April 29, 2015

Learn how to successfully lead marketing efforts, create a culture of marketing within your organization, and develop your brand to best engage stakeholders.  We have also included fundamentals of graphic design and photography because we understand marketing managers at nonprofits are also frequently responsible for  creating or managing the creation of content from flyers to social media posts. This course will help you get started and learn how to communicate the value of good design internally, identify key marketing opportunities, and ensure your collateral reflects the quality of your programs. 

In this session, we'll explore:

• Aligning marketing strategy with strategic goals
• The right marketing mix for your organization
• Photography fundamentals 
• Graphic design fundamentals
• Storytelling 

Designed for those who have little official marketing training or are newer to marketing.

Registration costs $95. This workshop will run April 29, 2015 in Pasadena, CA.

For more information, visit the workshop website here.