The Nonprofit Communications Institute

October 10, 2014, 9:00 AM - 5:00 PM

The Nonprofit Communications Institute developed in partnership with Lightbox Collaborative,  is intended to provide participants with a solid grounding in three of the most important aspects of nonprofit communications: strategy development, branding, and messaging, as well as offer innovative, inspiring case studies of cutting edge communications strategies in action.  The special interactive and informative program will give you the practical tools you need to advance your work.  

Intensify the impact of the institute by bringing a team of people from your organization - check out our team-based pricing below.

• Nonprofit/Student Individual$195
• For-Profit Individual              $295
• Nonprofit Team (up to 4 people)$395*
• For-Profit Team (up to 4 people)$595*

*If you choose the Team Rate, please register your lead/contact person only. We will contact you to confirm who will be attending at least a week before the institute date.  
 

Featuring:

The Communications GAME Plan
Strategic clarity is the first step in developing an effective communications plan for your organization. Being clear about what it is you are trying to accomplish and who can help you achieve your goals is the first step in realizing strategic clarity. 

Messaging What Matters: Making Meaning to Make a Difference
You’ll gain tools for brand-level and program-level message development to guide your communications efforts, from the highest level vision statement down to the day-to-day messages you can share to motivate supporters and engage your community in solutions.

Branding is Bonding
The most effective organizations know how to forge authentic connections with their donors and stakeholders. Does yours? This workshop will help you learn how to position your organization as the brand that inspires an emotional connection to trigger loyalty and long-lasting relationships with donors, volunteers and others. You’ll leave this session with the building blocks for a brand that inspires, motivates and captivates your most important audiences.

Effective Communications Practices in Action through Afternoon Breakout Sessions

• What Makes the News
• Creating Your Editorial Calendar
• Storytelling

Peer Learning A chance to network and learn from your peers.

By the end of the Communications Institute, you will:

• Have an understanding of the importance of strategic clarity in your communications work, and a working GAME (Goals, Audience, Message, Engagement) Plan to bring back to your organization.
• Have a firm grasp of  how to create meaningful messaging for your organization.
• Be exposed to tools and ideas that will further strengthen the communications efforts of your organization.

Who Should Attend
The Communications Institute is intended for nonprofit leaders interested in adopting a strategic, integrated approach to your communications work. It is appropriate for nonprofit staff with responsibility for the communications work of their organization and executives that want to further inform their strategic use of communications.  We strongly suggest bringing a team to maximize the application of the skills and knowledge presented!

About Lightbox Collaborative

The LightBox Collaborative is a versatile, dynamic group of talented consultants making the world a better place, one project at a time. We work with nonprofits, philanthropies, social entrepreneurs, and other do-gooders to jump start thinking, create strategic clarity in real time, and spark action in order to increase the impact of causes that matter.

Our methods are driven by a creative logic. We believe there are four currents that surge through groundbreaking causes:

Illumination – The information and perspective to inform action.
Intention – Clarity of goals and the means to track progress toward them.
Inspiration – Passion and purpose working together to create momentum.
Insight – The alignment of people, and action, to prepare you to meet your challenge in a new way.

Impact is the sum of illuminated knowledge, intentional goals, and inspiring passion turned to action, all together multiplied by the fresh insight that leads to effective approaches. Simply put, we believe

IMPACT = (ILLUMINATION + INTENTION + INSPIRATION) x INSIGHT

Event Price Level(s):

• Nonprofit/Student Individual$195
• For-Profit Individual$295
• Nonprofit Team (up to 4 people)$375
• For-Profit Team (up to 4 people)$595