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Art That Pays

Arts Marketing Handbook
By Calvin Goodman

Published by Gee Tee Bee, Inc., Copyright (revision), 2003.
568 pages. $32.89 through Valore. Also available through cjgoodman@artmarketinghandbook.com and www.Amazon.com.

“I have read several arts marketing books and this is the bet one yet. It is very complete in every aspect of arts marketing.”
CCI Grant Writing Trainer Linda Vallejo.

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Standing Room Only

Standing Room Only: Strategies for Marketing the Performing Arts
By Philip Kotler and Joanne Scheff Bernstein

Published by Harvard Business School Press, January 1997.
560 Pages. $37.80 (hard cover) through www.Amazon.com.

“I’ve been in the entertainment public relations business for over thirty years and this book is one of the best I’ve encountered. It’s accurate, up-to-date, well-written and thorough.”
— Nancy Herford, Author, “The World’s the Thing”

“When I taught at the Annenberg School of Communication, I often loaned this book to my students and it always got great reviews.”
Titus Levi, Ph.D, CCI Advisory Board Member.


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101 Ways To Market Yourself

101 Ways to Promote Yourself
By Raleigh Pinksy

Published by Promote Yourself. Copyright 2000.
156 pages. $11.66 for paperback edition through www.Amazon.com.

Marketing guru Raleigh Pinsky, author of the 101 series of books, including “101 Ways to Get on Talk Shows”, has written another book that will help anyone with spunk and drive gain visibility. Her (1,365 rather than 101) tips are well tested and readers who buy one of her marketing books will want to invest in her entire series.

“Raleigh’s information is first rate. We like her books so much we buy them to give away as gifts.”

— Jay Conrad Levinson and Al Lautenstager, authors, “Guerilla Marketing in 30 Days”


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101 Ways To Market Yourself

Writing Treatments That Sell: How to Create and Market Your Story Ideas to the Motion Picture and TV Industry
By Ken Atchity and Chi-Li Wang

Published by The Writer’s Lifeline, Inc. Copyright 1997.
240 pages. $24.99 through www.Amazon.com.

Former university professor turned literary agent / film and television Ken Atchity and co-author Chi-Li Wang have written a literate and informative book for writers who want to know how to get their manuscripts read, represented, sold and produced. All aspiring screenwriters should have this easy-to-read and practical book on their bookshelves.”

— William East, Writer


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I'd rather be in the studio! The Artist's
No-Excuse Guide to Self-Promoation
By Alyson B. Stanfield

Published by Pentas Press, Golden, Co. Copyright 2008..
264 pages. $24.95 through www.Amazon.com.

Practical and common-sense ideads and tools that help you sell more art and build a lasting art career.

Recommended by Edgar Hirst, CCI Board of Directors.

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