The Fundamentals of Branding and Multi-Media PR For Artists
In the oversaturated world of news media and the information age, do you effectively present yourself to your customers and to the media – in just a few minutes of conversation? What is your brand, that which sets you and your vision apart from everyone else? This workshop - designed with both the novice and savvy self-promoters in mind - will give you tools to define yourself and your art as well as essential information on how to navigate the ever-changing world of public relations.
Topics include:
• Branding, elevator speeches and developing your communication style
• Media trends
• Key rules for your promotional campaign
• Guidelines for writing and distributing effective media releases
Brechin Flournoy is a veteran curator, independent producer and publicist/digital communications specialist. A self described ‘cultural omnivore’, Brechin’s administrative career began at the age of 19 as an intern at P.S. 122 in New York City's Lower East Side - handling everything from coffee runs to associate producing showcases. Since then, Brechin has worked professionally in every aspect of the creative sector (from administration to performer and guest curator to tech). She is the Founding Director of the internationally renowned San Francisco Butoh Festival (1995-2003) which effectively popularized the dance genre in the U.S. From 2003-2010, Brechin founded and ran NEQA/Communications a public relations and digital marketing division of Quinn Associates. This summer Brechin launched Sagacity Communications, a boutique agency that specializes in individual coaching and tailored multi-media PR/Marketing campaigns for projects, businesses, and organizations.
Class is limited to 24 students
Date: Tuesday, September 28, 2010
Time: 6:00pm – 9:00pm
Location: SF State, 835 Market Street, 6th floor, SF 94103 (next to Westfield Shopping Center, Powell Street BART/Muni stop)
Cost: $50 (non-members) / $40 (BOA / CCI members)
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Web 2.0: Taking Your On-Line Marketing to the Next Level
Social networking tools are changing how we interact with friends, colleagues and customers. The tools are changing monthly, if not weekly. In this 2-session workshop we will decipher the complex new world of Web 2.0 technologies and social networking as well as explore new ways that artists can use these tools to expand their audience, increase their awareness and grow their arts business.
Topics discussed include:
• Wordpress and other blog/website templates
• Social networking sites like Facebook
• Blogging and Google Analytics
• Twitter
• Paypal and selling online
• Managing an email list and creating professional looking email blasts for cheap
• Online art communities
• Flickr, Vimeo, YouTube and other content-sharing sites
• Self-publishing tools like Blurb
During the first session, key topics will be introduced with an overview of specific tips and approaches. In the second session, we will review and discuss some of the tactics that you have set up outside of the class, as well as covering additional approaches. NOTE: This workshop requires you to do work outside of class. You will be asked to create and explore how various Web 2.0 tools worked for your arts business needs. Workshop time will not be devoted to developing specific tools.
Students may bring their own laptop to class but it is not a requirement. Computers will not be provided.
Ron Evans is Principal consultant at Groupofminds.com Arts Marketing + Technology Consultants, and is a leading developer and researcher of arts marketing and audience development using technology. His primary area of interest is the exploration of emerging technologies and their impact on patron behavior in expanding arts audiences. He has a history in the field of social interactions using technology, and he is currently studying the uses and best practices of social networking and mobile applications, and their potential to communicate with cultural audiences.
Class is limited to 24 students
Dates: Tuesday, October 19 and Tuesday, October 26, 2010
Time: 6:00pm – 9:00pm
Location: SF State, 835 Market Street, 6th floor, SF 94103 (next to Westfield Shopping Center, Powell Street BART/Muni stop)
Cost: $100 (BOA / CCI Members) $115 Non-Members
BAY AREA ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY QUICK GRANT PROGRAM. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. IF YOU ARE INTERESTED IN A CREATIVE CAPACITY QUICK GRANT, YOU MUST COMPLETE THE FORM BY SEPTEMBER 15TH.
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Strategic Planning for Individual Artists: From Vision to Reality
Evolving your arts business begins with articulating goals that are ambitious,inspirational and accomplishable. You will learn how to use coaching tools that provide a foundation to the strategic planning process,keeping it grounded and solution-focused.
This workshop will cover:
• Strategic planning
• Mind-mapping, past, present and future
• Articulating goals in your stretch zone
• Using the GROW3 coaching tool to create a plan
• Thinking partnerships: peer coaching
Amy Kweskin is an internationally recognized arts management practitioner specializing in Strategic Planning. She has worked with hundreds of organizations as a facilitator, consultant and trainer. Additionally, Amy is the Program Director for the CSUEB Arts Management Career Development online certificate program. In 2009 Amy joined the faculty of the Art Institute of California - San Francisco where she is instructs courses in Career Development, Human Resource Management and Executive Leadership. In 2006, Amy was a Research Fellow with Americans for the Arts, exploring mid-career leadership development across the US. She lived in the UK where she worked as a Business Development Manager for Legal Action Group, a social enterprise publishing venture. While in the UK she earned a certificate in Neurolingustic Programming and studied as a coach. In 2009, in partnership with fourteen consultants and coaches, Amy co-founded and is Co-Chair of the community of practice C2Arts: Consultant and Coaches for the Arts. Amy earned a Masters in Arts Administration from Golden Gate University. From Ithaca College she earned a Bachelors of Arts in English and a Bachelors of Science in Cinema/Photography. She currently lives in Oakland where she is Board President of Pro Arts.
Class is limited to 24 students
Date: Monday, November 1, 2010
Time: 6:30pm – 9:30pm
Location: Cal State East Bay, Oakland Professional Development and Conference Center, In the Trans Pacific Centre, 1000 Broadway, #109, Oakland, CA 94607 (The Oakland Center is located across the street from the southeast exit of BART's 12th Street/City Center station)
Cost: $50 (non-members) / $40 (BOA / CCI members)
BAY AREA ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY QUICK GRANT PROGRAM. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. IF YOU ARE INTERESTED IN A CREATIVE CAPACITY QUICK GRANT, YOU MUST COMPLETE THE FORM BY SEPTEMBER 15TH.
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Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.
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