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Funding Your Artistic Work

Stephen Sondheim famously said, “Art isn’t easy. Even when you’re hot. Advancing art is easy. Financing it is not.” Artist/entrepreneurs in today’s marketplace need to rethink their expectations about project fundraising. Participants will increase their knowledge about grants and learn the importance of exploring a variety of fundraising tools in order to increase their unearned income and produce more art.

In this workshop we will:

1. Help you broaden your perspective on project fundraising options for individual artists.
2. Consider project fundraising basics such as developing your database, creating budgets and
determining where to best focus your efforts.
3. Discuss the lay of the land and grant strategies for individual artists.
4. Introduce new fundraising ideas, beyond grants, that can be incorporated into project fundraising plans.

Rebecca Novick is a theater director and arts consultant based in the San Francisco Bay Area. She was the founder of Crowded Fire Theater Company and served as its artistic director for ten years, growing the company from an all-volunteer group to one of San Francisco’s most respected small theaters. She has directed and developed new plays for many theaters in the Bay Area and elsewhere and her directing work has been recognized with numerous awards including the Goldie for outstanding local artists. She has also held a number of arts administration positions, most recently serving for five years as the director of development and strategic initiatives at Theatre Bay Area. She was recently selected (from more than 400 submissions) as one of 20 authors in the 20 under 40 anthology, highlighting radical ideas in the field of arts and arts education. Rebecca is currently coordinating the Wallace Foundation’s multi-year investment in audience development in the Bay Area and recently served for four months as the interim program officer for the arts at The San Francisco Foundation. She holds a B.A. from the University of Michigan in Theater and Anthropology.

This workshop is designed for individual artist of all disciplines who are interested in improving their fundraising skills and is limited to 24 students.

Date: Wednesday, March 21, 2012
Time: 6:00 pm – 9:00pm
Location: SF State, 835 Market Street, 6th floor, SF 94103 (next to Westfield Shopping Center, Powell Street BART/Muni stop)
Cost: $40.00 (Early Registration, ends March 7, 2012) $50.00 (Regular Registration)

BAY AREA ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE TO APPLY FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY FUND. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. If you are interested in a Creative Capacity Fund scholarship for this workshop, you must submit an application by February 15, 2012.

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The Fundamentals of Branding and Multi-Media PR For Artists

In the oversaturated world of news media and the information age, do you effectively present yourself to your customers and to the media – in just a few minutes of conversation? What is your brand, that which sets you and your vision apart from everyone else? This workshop - designed with both the novice and savvy self-promoters in mind - will give you tools to define yourself and your art as well as essential information on how to navigate the ever-changing world of public relations.

Topics include:

•Branding, elevator speeches and developing your communication style
•Media trends
•Key rules for your promotional campaign
•Guidelines for writing and distributing effective media releases

Brechin Flournoy is a veteran curator, independent producer and cross-functional digital communications specialist. A self described ‘cultural omnivore’, Brechin’s administrative career began at the age of 19 as an intern at P.S. 122 in New York City's Lower East Side - handling everything from coffee runs to associate producing showcases. Since then, Brechin has worked professionally in every aspect of the creative sector (from administration to performer and guest curator to tech). She is the Founding Director of the internationally renowned San Francisco Butoh Festival (1995-2003) which effectively popularized the dance genre in the U.S. Brechin founded NEQA/Communications, and the PR/Marketing department at Quinn Associates. In the past year, Brechin led a re-branding campaign for AcroSports, which led to her current position as the non-profit organization’s Marketing Director. Concurrent with that position, she runs Sagacity Communications, a boutique agency that specializes in individual coaching and marketing campaigns for projects, businesses, and organizations.

This workshop is designed for individual artist of all disciplines who are interested in improving their marketing skills and is limited to 24 students.

Date: Wednesday, April 18, 2012
Time: 6:00pm – 9:00pm
Location: SF State, 835 Market Street, 6th floor, SF 94103 (next to Westfield Shopping Center, Powell Street BART/Muni stop)
Cost: $40.00 (Early registration ends April 4th, 2012), $50.00 (Regular Registration)

BAY AREA ARTISTS AND ARTS ADMINISTRATORS MAY BE ELIGIBLE TO APPLY FOR TUITION REIMBURSEMENT THROUGH THE CREATIVE CAPACITY FUND. FOR MORE INFORMATION, PLEASE GO TO www.creativecapacityfund.org. If you are interested in a Creative Capacity Fund scholarship for this workshop, you must submit an application by March 15, 2012.

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